Vancis Capital:
Rebranding for B2C HNWI Services
An investment migration and wealth protection firm offering tailor-made investment migration solutions for high net-worth individuals’ Citizenship and Residency goals. With offices across three continents and a network of global partners, Vancis Capital empowers clients to take charge of their future and to create change for generations to come.
A B2C luxury brand
.beyondcomms worked on a full rebrand to focus Vancis Capital on a B2C market and begin positioning the company as a luxury brand and service provider. We analyzed competitors and leading examples in other industries to begin creating an identity that resonates with high net-worth individuals.
We began with a full brand strategy, including client personas, brand story, key messages and more.
After the brand strategy and new brand guidelines, .beyondcomms created a comprehensive content strategy and funnel overview that supports the Vancis team in their internal content creation efforts. These foundational documents led the way to managing social media, newsletter, and PPC efforts.
Managing Strategic Implementation
.beyondcomms continues to support Vancis Capital with ongoing management services and important strategic initiatives, including:
-
Fractional CMO Services
Brand Strategy Development & Consultation - Content Strategy and Management
- Social Media Management
- PPC for Meta Ads and GoogleAds
- SEO Optimization and Blog Writing
- Monthly Newsletter Management
- Full Website Rebrand including Copywriting
- Content Production
The Results
We significantly increased B2C sales and brand awareness for Vancis Capital. The company is now well on its way to a luxury brand positioning and growth across all channels. With a foundational brand strategy, Vancis Capital is set up to grow sustainably into the future. The strategy allows flexibility to adjust to an ever-changing competitive industry.
- 25.6:1 ROAS resulting in over six figure revenue
- 14.9% average growth Facebook and Instagram account across 6 months.
- 127% increase in website visit during our time with Vancis Capital compared to the previous period.