Wild Hideaways:
Clarity Through Brand Strategy
The Challenge
Wild Hideaways, a luxury eco-spa resort in Meleagh Valley, approached .beyondcomms during a critical phase of their business journey. A few weeks into their official launch in January 2024, founders Amy and John faced the challenge of building a cohesive brand presence across multiple digital platforms while staying true to their core vision: combining luxury hospitality with sustainable practices.
Key Questions:
- How do you create consistency across booking sites, social channels, and the website?
- What do we need to build a foundation for direct bookings and higher profit margins?
- How can we attract the right type of guests who would value our unique offering?
- How can we maintain authenticity in our commitment to sustainability?
Our Approach
We embarked on a six-week strategic journey with Wild Hideaways, divided into four distinct phases:
Phase 1: Deep Listening
Our process began with comprehensive research and discovery:
- In-depth interviews with founder Amy
- Competitive analysis of regional hospitality offerings
- Guest interviews to understand experience and expectations
- Writing meditation sessions to uncover core values
This phase revealed a crucial insight: Wild Hideaways’ ideal guests were “Urban Nature Seekers” – people seeking escape from city life while deeply respecting nature and craving meaningful quiet time.
Phase 2: USP Definition
Building on our listening phase insights, we:
- Identified key market differentiators (dog-friendly accommodation and genuine sustainability commitment)
- Crafted detailed guest personas
- Developed their purpose statement: “Provide an escape to reconnect, recharge, and rest in the gorgeous nature of Meleah Valley where you can respect and celebrate our surroundings”
Phase 3: Expression Development
With a clear purpose established, we created:
- Key messaging frameworks for different guest segments
- Brand personality guidelines for consistent communication
- Visual direction through mood boards for social media and photography
- Content strategy aligned with vision and values
Phase 4: Integration
The final phase focused on practical implementation:
- Provided a detailed channel update checklist
- Developed themed experience packages
- Created guidelines for consistent brand expression across all touchpoints
The Results
Within 4 months of implementing the strategy, Wild Hideaways achieved remarkable results:
- 99% of bookings came from ideal clients through their newly launched website
- Exceeded summer season booking targets by 10%+
- Increased confidence in brand communication and positioning
- Successfully launched themed packages that became bestsellers
- Created a sustainable foundation for long-term growth
Key Success Factors
The transformation of Wild Hideaways demonstrates the power of a brand strategy anchored in a clear direction. Amy and John’s success is built on:
- A Commitment to Authenticity: Wild Hideaways stays true to their eco-spa vision while developing their brand
- Their Deep Understanding: We took the time to understand their ideal guests to develop clear messages
- Consistent Expression: Amy maintains brand coherence across all touchpoints for her guests
- Strategic Integration: Wild Hideaways methodically implements changes across their business in manageable increments
“I now know what my business is and who it’s for, and I have the language to express that.
Sebastian has a calm, welcoming demeanour that not only puts you instantly at ease but helps to extract the very best ideas you never knew you had!”
Amy O'Sullivan, Co-Founder, Wild Hideaways
