As I continue to practice and work in communications, I feel that my clients and peers are inundated with ‘how-to-guides’, best practices, and all the hacks and strategies we are supposed to follow. Instead of offering yet another weekly “this…
I have been talking to several founders who are incredibly excited about building their products or services. They draw excitement from hunkering down writing code or looking at how to optimize their client delivery. That’s all great, but I can…
I sang in an opera last week in Ireland’s largest national theatre. As I was looking onto the stage from the wings, I kept reflecting on the great power that lies in operatic training. Often with no amplification, the singers’…
When did you last feel creative? What does that mean to you? Creativity is an elusive little word. For some, it sits firmly in the space of artists, creators, and designers, for others, it means problem-solving. I’ve been rereading Twyla…
Last year, I was on my final call with a client, ready to present the brand story we had crafted. After I finished reading the story to them – silence. It was dreadful! When I switched back to their window,…
Today’s markets are noisy and crowded; there’s no doubt about it. Some businesses try to shout over the masses, while others whisper to their neighbors, building small circles of influence. Without proper resources, those who try to be louder than…
There is enough evidence supporting the idea that purpose-driven campaigns are ineffective and sometimes even harmful (see Nick Asbury’s book). Nevertheless, purpose is an inherent human driver and important to our psychology. This week, we’ll explore when purpose matters in…
This week, we’ll dive into the difference between a business that’s inseparable from its founder and one that becomes a living entity with a distinctive presence. Personal vs. Collective While a personal brand naturally flows from an individual’s purpose and…
The Infamous ‘Should’ As founders and business owners, we are inundated with ‘shoulds’. From Social media ‘gurus’ telling us that TikTok is ‘THE new platform to be on” or the Hormozi’s of the world telling us how we should be…
Over the weekend, I finished a book that begins to upend the foundation .beyondcomms is built on. The title? The Road to Hell: How Purposeful Business Leads to Bad Marketing and a Worse World And how Human Creativity is the…
