Resources

I have been talking to several founders who are incredibly excited about building their products or services. They draw excitement from hunkering down writing code or looking at how to optimize their client delivery. That’s all great, but I can see one clear warning sign: Most of them follow whatever is in front of them…

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I sang in an opera last week in Ireland’s largest national theatre. As I was looking onto the stage from the wings, I kept reflecting on the great power that lies in operatic training. Often with no amplification, the singers’ voices carry over a large orchestra into a crowded hall. How do these soloists make…

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When did you last feel creative? What does that mean to you? Creativity is an elusive little word. For some, it sits firmly in the space of artists, creators, and designers, for others, it means problem-solving. I’ve been rereading Twyla Tharp’s book ‘The Creative Habit,’ and this week seems as good as to focus on…

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Last year, I was on my final call with a client, ready to present the brand story we had crafted. After I finished reading the story to them – silence. It was dreadful! When I switched back to their window, I found them with tears in their eyes and a wide smile – relief. The…

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Today’s markets are noisy and crowded; there’s no doubt about it. Some businesses try to shout over the masses, while others whisper to their neighbors, building small circles of influence. Without proper resources, those who try to be louder than everyone else eventually lose their strength and voice. And the whisperers will eventually face a…

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There is enough evidence supporting the idea that purpose-driven campaigns are ineffective and sometimes even harmful (see Nick Asbury’s book). Nevertheless, purpose is an inherent human driver and important to our psychology. This week, we’ll explore when purpose matters in the context of business. Individual Purpose Purpose is a key driver in how we live…

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