Resources
Read our Thoughts
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(Simply) Listen
When was the last time you listened to your surroundings? What does the world sound like when you open your window in the morning? If you want to run your business from a place of purpose, listening is an essential starting point. What does it mean to Listen? Listening means opening your mind and ears…
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From Pain to Love: Finding Audicin’s Purpose
This interview features Sebastian’s conversation with Laura Avonius, Founder & CEO of Audicin. As part of our ongoing informal research into the impact and significance of purpose, Sebastian speaks to founders and communication professionals. This is the second interview in the series. In the first one, he spoke to Michelle Toner to uncover the impact…
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Define Your Business Purpose: A Step-by-Step Guide
What is your business purpose? In .beyondcomms, the business purpose is made up of three components: 1) A well of inspiration, 2) a thread that guides everyone along the journey, 3) a star that everyone can aim to reach. Your business purpose essentially answers these questions: What is your business in this world for? Why…
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Purpose: A Definition for Businesses
“Those who have a why to live can bear almost any how” – Friedrich Nietzsche Whether it is a fully articulated statement or an amorphous feeling that pulls us into a direction, we know that purpose increases our quality of life, mood and drive. Businesses are organisms, influenced by various inputs, stakeholders, and mechanics. A…
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Purpose in eir: In Conversation with Michelle Toner
If you wanted to know about the impact of a purpose for a business, you’d be disappointed with the amount of data and insights you can find. We have set out to find executives and business owners who lead purpose-driven businesses to dig into this impact. The following reflection is the first in a series…
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Building your Personal Brand (in Web3)
Uncovering and articulating your purpose is a foundational element in building your personal brand. On September 30, 2024 our founder, Sebastian, sat down with the Co-Chairs of the Blockchain Ireland Startups and Web3 working group, Fiona Delaney and Alejandro Gutierrez. The three of them had this breakfast chat on the occasion of the Blockchain Ireland…